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Digital Marketing

Acacia Neonatal Digital Marketing Campaign, SEO, and Marketing Automation

Rebranded website ranks high for non-branded search keywords
Rebranded website ranks high for non-branded search keywords
Lead capture landing page had a 27% conversion rate.
Lead capture landing page had a 27% conversion rate.
Worry-Free Campaign
Worry-Free Campaign


Acacia Neonatal needed a digital marketing strategy to highlight their neonatal products. Previously these products were buried on a corporate site and did not illustrate the company’s new focus on this area of care. The new site uses Drupal to allow for easy updates by the marketing department. Other features include a blog, an upcoming events section and news stories.

After a concentrated SEO effort www.AcaciaNeonatal.com frequently ranked in the top three on the front pages of Google, Bing and Yahoo for searches in relevant generic product categories. This ranking is often achieved over competitors with multi-billion dollar annual sales.

The Worry Free Venting Campaign used a traditional direct mail postcard that led prospects to an A or B landing page depending on which card they received. Results were tracked and refinements made over time.

The landing pages allowed visitors to request free product samples by providing their information. One response to this campaign led to the landing of a large account that previous was thought to be unobtainable by sales staff.

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