PubNub, an internet Infrastructure-as-a-Service (IaaS) start-up located in San Francisco, was in need of a content marketing strategy to spur both new user acquisition and increased usage from existing users. While serving as Director of Marketing at PubNub I developed a content marketing strategy and oversaw the execution of individual tactics to achieve these business objectives. My […]

Southern California Edison’s $875 million Solar Rooftop Program was the largest solar project in the country at the time of its inception. The utility obtained approval to cover 65 million square feet of unused Southern California commercial rooftops with 250 megawatts of the latest photovoltaic technology – enough generating capacity to meet the needs of […]

Acacia Neonatal needed a digital marketing strategy to highlight their neonatal products. Previously these products were buried on a corporate site and did not illustrate the company’s new focus on this area of care. The new site uses Drupal to allow for easy updates by the marketing department. Other features include a blog, an upcoming […]

To get to the root of The Muller Company brand I used a 17-step brand methodology I refined over the last ten years. The process is designed to determine what differentiates the client company from its competition. In the case of The Muller Company the concept that continually rose to the top was that of […]

Acacia had been in business for over two decades when it made the decision to focus on the Neonatal market. This shift in focus would require a new brand image and marketing strategy. As part of the marketing strategy process a Brand Playbook was created. This short but powerful document outlines the brand meaning for […]