Product Launch

Accumetrics began a relaunch of its platelet testing brand, the VerifyNow System, with a completely redesigned collateral package. Custom illustrations were commissioned to show platelets in different states of activation. A line art waveform was used to represent the blood stream and a lens flare was added to show how the device used light for […]

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Brand Development

As a medical device manufacturer, Acacia, Inc. is focused on advancing healthcare by researching, creating, and producing innovations that improve lives. The MedFlo pain pump provides liquid regional anesthetic for surgical regional pain management. Facing several larger and entrenched competitors, Acacia had hoped to gain market share by offering an inexpensive alternative to the competitors’ […]

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Marketing Management

When I asked the management team at this 32 million dollar a year window and door manufacturer how they were different from the competition the answer was that almost everyone loved the finished work and that most of their new work came from referrals. Whenever possible I like to replace vague feelings with hard numbers. […]

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Event Management and Marketing

The Institute of Real Estate Management (IREM), Orange County Chapter is the premier commercial real estate association in the western region. This annual chapter conference has a half million dollar budget and is the largest commercial real estate event in Southern California. When LiveWire Marketing won the account away from a long time incumbent agency […]

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