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Product Launch

Accumetrics Product Launch

All new brand imagery was created for the relaunch
All new brand imagery was created for the relaunch
Rebranded collateral system
Rebranded collateral system
accumetics_inside

accumetics_poster
Tradeshow graphic wall
Tradeshow graphic wall

Accumetrics began a relaunch of its platelet testing brand, the VerifyNow System, with a completely redesigned collateral package. Custom illustrations were commissioned to show platelets in different states of activation. A line art waveform was used to represent the blood stream and a lens flare was added to show how the device used light for measurement.

In-hospital materials included in-service tools such as this poster (left) and pocket guide (right). Both explain the science behind platelet measurement and the VerifyNow System.

Typically, showing blood is avoided in medical marketing. However platelets are at the center of the story here. To grab attention with these 8′ x 10′ graphic walls I flipped what was traditionally expected in medical marketing visuals.

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